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Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which was originally broadcast on ABC between 20.
It revolves around the character Betty Suarez who, despite her lack of style, lands a job at a prestigious fashion magazine.
The departure of Pennette and Hayman added to the constant off-camera turnovers on the series, including the exiting or firing of five writers.
These turn of events may have also contributed to Rebecca Romijn's decision to no longer be a full-time regular on the series in the third season, citing the move by new writers to make changes in the direction of several characters, especially Romijn's role as Alexis. As a result of the strike, creator Silvio Horta delayed plans for a musical episode and having Lindsay Lohan on board for a possible storyline until the third season.
However, viewership dropped significantly in the show's third season, particularly in the important 18–49 age group.
In October 2009, the series was moved to Fridays, where it had trouble finding an audience.
In November 2007, the cast of the series made headlines when they threw their support behind the 2007 Writers' Strike by joining them on the picket line in solidarity.
The move by ABC and the show's declining ratings led viewers to believe that ABC would cancel the show.
But on February 17, 2009, Becki Newton stated that the show has been picked up for a fourth season.
The program's pilot was tested on several cable providers to gauge interest and feedback from viewers, most notably the Hispanic community, including those who are fans of the original Betty, who hoped that ABC would maintain the integrity of the original.
ABC also allowed its affiliates to show free off-air screenings to the public at various events ahead of the show's debut.